IFAW ad campaign

I got asked to help produce the latest print ads for IFAW's (International Fund for Animal Welfare) Save the whales campaign. The whaling season started this month and the ads have gone to press. The campaign was produced for IFAW by JWT Melborne. Below is the concept as delivered from JWT, it was something that i was fully prepared to do in a full colour, painted manner but the feedback was that they wanted to keep it this simple- a little outside what i was expecting but i think the result works well.

The campaign was intending to stay away from the usual shock tactics and gore, hence the simplicity of the initial designs, as i began working on them they took on quite a ghostly appearance- something i pushed into the final design. The copy was intended to give the suggestion of running water, i havent received the final artwork with the right copy but apparently its not far off these.




In other news, im currently working on a new body of work with the view to having a show in the first part of next year. As a consequence things may go a little quiet here, bear with me and i will hopefully be able to give you some peaks at the works as they progress.

CIA 2010 calendar launched

Its that time of year again, the new CIA 'ACE' calendar for 2010 has been set free and is now available to purchase. Check out the CIA Shop for more information. Below is a couple of press shots and at the bottom is my image, hopefully it makes sense in the context of the calendar, if not- at least it should be odd enough to catch your eye!

BBC Myths work live

The guys at Preloaded have done a nice job and my work for the BBC's Myths stories is now live. Check out the BBC Myths main site where you can view all the stories that are currently available and their associated mini games.

Make sure you hit the full screen option so you can see as much of the illustrations as possible, youll get the full image if your monitor is running at 1920px. The control panel allows you to move around in the story and turn the text or narration on and off. As well as the parallax scrolling, some lighting and other flash effects have been added. Check out the Guinevere's Wedding story direct and heres a look at some other reduced size pages.

Sony eBook

Awhile back i got to work on a job for the new Sony reader eBook. You may have seen these things around, a digital 'book' that allows you to download and store the written word, much like an mp3 player.

The campaign takes 4 different takes on the eBook reader, i was lucky enough to get the fantasy version, while the brief was quite specific and i had to fit the illustration to the photograph i did have a good amount of freedom to add characters that i knew would work. Ive just noticed the campaign is now going live, or at least the products webpage is now showing the new line and the campaign, not sure about the print ads yet.

Heres the link to the eBooks product page, my work is in the main intro flash at the end. View the Sony reader eBook site.

The illustration not only needed to work with the photo-shoot but was required to be supplied with each character on separate layers, this was so that as well as being a print ad, it could be animated in flash, on the site you can see the results of the animation. Heres the final artwork on the working photograph (i think that in the final version the photograph was retouched a bit) and below are some detail shots.

CIA shop sale

To celebrate their birthday, the CIA shop is having a 25% off sale on a wide range of prints, my New Beginnings and Tiki Spirit pieces are included!

Check out the CIA shop sale.