IFAW ad campaign

I got asked to help produce the latest print ads for IFAW's (International Fund for Animal Welfare) Save the whales campaign. The whaling season started this month and the ads have gone to press. The campaign was produced for IFAW by JWT Melborne. Below is the concept as delivered from JWT, it was something that i was fully prepared to do in a full colour, painted manner but the feedback was that they wanted to keep it this simple- a little outside what i was expecting but i think the result works well.

The campaign was intending to stay away from the usual shock tactics and gore, hence the simplicity of the initial designs, as i began working on them they took on quite a ghostly appearance- something i pushed into the final design. The copy was intended to give the suggestion of running water, i havent received the final artwork with the right copy but apparently its not far off these.




In other news, im currently working on a new body of work with the view to having a show in the first part of next year. As a consequence things may go a little quiet here, bear with me and i will hopefully be able to give you some peaks at the works as they progress.